News from Full Throttle Water Sports
02.02.2010 - FULL THROTTLE AGAIN RECOGNIZED FOR ITS EXCELLENCE BY RECEIVING GOLD
February 2, 2010 - St. Cloud, MN - The FULL THROTTLE® water sports brand was presented with a Gold Award at the recent ADDY® Awards competition held Saturday, January 30, 2010 in St. Cloud, MN.
The ADDY® Award was presented to Absolute Outdoor for its Point-of-Purchase Campaign. The campaign included product promotion in the areas of packaging, hang tags, and header cards for the Full Throttle® brand.
Full Throttle® is an action water sports brand under Absolute Outdoor, Inc. based in St. Cloud, Minnesota. The Full Throttle brand consists of water related gear such as life jackets for boating, skiing and tubing, towable tubes, pumps, water sports rope, water skis, wakeboards, kneeboards, gloves and wetsuits.
Mary Snyder, VP of Marketing states: "We are very excited to win this award and be recognized as having award-winning packaging which offers a consistent look at the shelf that uses bright, bold colors and photography to showcase what the product does. Our art department does an incredible job depicting our branding message and keeps a cohesive look across our entire product line packaging and collateral materials."
The American Advertising Federation Central Minnesota is one of 200 local member advertising clubs that participate in the ADDY® Awards competition. This is the first tier of the competition and winning entries will now move on to a district competition to be judged in March. Those winners will go on to the national competition held in June.
09.21.2009 - IT ONLY WORKS IF YOU WEAR IT - BOAT SMART, WEAR YOUR LIFE JACKET
Nine out of ten drownings occur in inland waters, most within a few feet of safety and involving boats under 20 feet long. Most drowning victims had a life jacket available, but chose not to wear it.
Boaters think they will have time to prepare for an accident, time to grab a life jacket and put it on. In reality, there often is no time. And once you're in the water, it may be too late. The fact is it only takes 60 seconds for an adult to drown, and 20 seconds for a child to drown.
Life jacket technology has come a long way - the bulky, ugly, old orange life jacket is a thing of the past. The new designs provide flexible panels, extra large armholes, a shaped fit, multiple pocket options, and more comfortable materials.
Absolute Outdoor wants to make sure you are fully prepared with a proper-fitting and comfortable life jacket when you go out on the water. Our Full Throttle and Onyx branded products will provide the comfort, safety, and reliability you need while boating, tubing, skiing, fishing, hunting, or paddling. Visit our websites to learn more.
www.fullthrottlewatersports.com
www.onyxoutdoor.com
www.absoluteoutdoorinc.com
04.08.2009 - ABSOLUTE OUTDOOR PROMOTES NEW BRANDS ON OFFICIAL WEB SITE
Established January 1, 2009, Absolute Outdoor, Inc. Is a global water sports, outdoor, and marine products company offering new technology and innovation to encourage and enhance the fun, excitement, adventure and trust of spending time on the water or in the outdoors. Brands included under the Absolute Outdoor umbrella are: Full Throttle – action water sports; and Onyx – outdoor and marine. Absolute Outdoor is affiliated with Kent Sporting Goods Company, a New London, Ohio based company specializing in a multi-brand portfolio of water sports and marine products.
04.08.2009 - FULL THROTTLE ADDS ONLINE SHOPPING
Stock up on all the gear needed for an active, fun-filled day on the water with our newly launched web site: fullthrottlewatersports.com.
Developed for the high energy water sports enthusiast, the FULL THROTTLE brand includes life jackets designed to fit all ages from infants to adults in both men’s and women’s styles, in addition to boat cushions and pet vests for added safety on the water. Our towable tubes are for those that live on the edge and want to go through life at full throttle. We offer traditional round tubes in various sizes in addition to D-shaped tubes.
Whether your first time on the water, or if you are a seasoned veteran, we have skis in trainer, junior, and traditional combos, in addition to wakeboards and kneeboards for the energy addicts in all of us. We offer ski bridles and ropes for these FULL THROTTLE water skis, towable tubes, wakeboards, and kneeboards.
Check out our site for some great products and gear to get you on the water faster.
03.01.2009 - COMFORT FOR THE ENTIRE FAMILY WITH FULL THROTTLE “FLEX-BACK” LIFE JACKETS
Enjoy your next family water adventure with the FLEX-BACK water sports lifejackets from FULL THROTTLE, the brand that fuels your passion for fun on the water and allows you to stay on the water longer.
The FULL THROTTLE vests feature a “Flex-Back” insert on the back of the vest which provides a stretchable material to allow for easier maneuverability on the water and an improved fit. This special material is constructed of a Smooth-Span fabric that stretches like spandex.
This family of vests also features the NEW! “Rapid-Dry” technology on the vest outershell. The Rapid-Dry Technology (RDT) is developed to look and feel like neoprene, but actually dries quicker, is lighter weight, and contains no VOC’s (volatile organic compounds) to make this family of vests more environmentally friendly to produce than neoprene.
The FLEX-BACK RAPID-DRY family of vests includes sizes for infants (under 30 lbs.); Child (30-50 lbs.); Youth (50-90 lbs.) and both Ladies’ and Men’s life jackets ranging from XS-3XL. Available in Red/Black and Aqua/Black, your family will look cool and stylish on the water with these new life jackets from FULL THROTTLE.
For more information, contact Mary Snyder at Absolute Outdoor, Inc: 320.252.2056x103, or msnyder@absoluteoutdoorinc.com
02.01.2009 - FEEDING YOUR NEED FOR SPEED WITH FULL THROTTLE GEAR
FULL THROTTLE products target avid water sports enthusiasts of all ages and fuels your passion for water recreation activities. The brand offers new technology, innovation, and adventure to provide for a great on-water experience and augment your active lifestyle.
The products that make up this brand are water sports flotation, tubes, wakeboards, kneeboards, and water sports rope.
Developed for the high energy water sports enthusiast, FULL THROTTLE life jackets are designed to fit all ages from infants to adults in both men’s and women’s styles. We have boat cushions and pet vests available too for added safety on the water. Our towable tubes are for those that live on the edge and want to go through life at full throttle. We offer traditional round tubes in various sizes in addition to D-shaped tubes.
Whether your first time on the water, or if you are a seasoned veteran, we have water skis in trainer, junior, and traditional combos, in addition to wakeboards and kneeboards for the energy addicts in all of us. To round out the line, we offer ski bridles and ropes for our FULL THROTTLE water skis, towable tubes, wakeboards, and kneeboards.
The cutting edge, pedal to the metal, edgy, adventurous, adrenaline-pumping FULL THROTTLE range of products are for the beginner to avid water sports enthusiast of all ages, seeking a new, innovative brand for their active water adventure. GET IN OUR GEAR…GO FULL THROTTLE.
Available at your nearest sporting goods or marine store, or online at: www.fullthrottlewatersports.com
01.01.2008 - OFFICIAL LICENSEE OF NASCAR, DALE Jr. - 88, and JEFF GORDON - 24 COLLECTION
After a full day at the track, hit the water and relax in style with the NASCAR®, #88 Dale Jr., or #24 Jeff Gordon water recreation products. Featuring everything from towable tubes, inflatable coolers, inflatable floating chairs, and life jackets for your entire family of NASCAR® fans.
CHILDREN’S NASCAR® LIFE JACKETS - Our U.S. Coast Guard approved NASCAR® children’s nylon life jackets are specially designed for the junior water sport enthusiast. These vests feature 200 denier nylon fabric, quick release buckles, and adjustable belts for a secure fit. Available in Infant, Child, and Youth sizes.
DALE JR. and JEFF GORDON FAMILY OF NYLON & NEOPRENE LIFE JACKETS - Designed for the family who is looking for style, comfort, and dependability the Dale Jr. and Jeff Gordon water sports life jackets will keep everyone on the water longer while providing a safe and trusted on-water experience. A great look for the entire family, these vests are available in the signature Dale Jr. Green/White/Black and Jeff Gordon Yellow/Red/Black color combinations and range in sizes from Infant, Child, Youth to adult X-Small – 3X-Large.
To round out your family fun adventure, don’t forget to check out the towable tubes – available in 52”, 56”, or 80” round tubes, or 60” D-shaped tube, our 36” inflatable lounge chairs featuring 2 cup holders, and the 24 quart cooler holding 18 beverages and complete with a lanyard link to attach to our inflatable tubes and chairs for a relaxing day on the water.
So “start your engines” and “go full throttle” with these NEW! NASCAR® products available for purchase on our Full Throttle web site at: www.fullthrottlewatersports.com.
